Our team
The Helical team is a diverse and experienced group of professionals with specialist skills who are committed to being part of a market leading team and producing the very best results.
The team have developed a deep understanding of the London and UK property market while continually drawing on new experiences, technologies and ways of thinking to ensure that we are always at the cutting edge in all our activity.
Sue Farr
Sue Farr
About Sue
Sue Farr is the Chair of the Remuneration Committee and has served on the boards of a diverse range of companies and has experience on other remuneration committees, both as a member and chair. Her effectiveness as Chair is bolstered by her understanding of employee and wider business perspectives, as well as her ability to consider the consequences of
remuneration decisions. She is also a member of the Audit and Risk and Nominations Committees.
Sue was first appointed to the Board in June 2019. In May 2021, the Board appointed Sue as the designated Non-Executive Director (“DNED”) for ESG and Sustainability and in July 2025, she became the DNED for workforce engagement. She plays a key role in monitoring Helical’s Culture and ensuring its alignment with Company strategy to support the long-term sustainable success of the business.
Sue contributes considerable knowledge, skill and experience to the Board and its Committees, particularly in the areas of marketing, branding and consumer issues, which are key areas of focus for the Board and important for the continued success of our business.
Sue is a former Chair of both the Marketing Society and the Marketing Group of Great Britain. In 2003, she joined the Chime Group, where she was Chair of the Advertising and Marketing Services Division and Strategic and Business Development Director until 2015, and served as a Special Advisor to their Board until July 2020. Prior to joining the Chime Group, Sue served as Marketing Director of the BBC for seven years, Director of Corporate Affairs at Thames Television for three years and Director of Corporate Communications at Vauxhall Motors. Sue has also served as a Non-Executive Director for British American Tobacco plc, Millennium & Copthorne Hotels plc, New Look plc, Accsys Technologies plc, Lookers plc, Unlimited Marketing Group Ltd, DNEG Limited, Dairy Crest plc, Dolphin Capital Partners and Historic Royal Palaces.
Other current external appointments:
- Senior Independent Director, THG PLC
- Non-Executive Director, Ebiquity plc
- Non-Executive Director, Vistry Group PLC
Key responsibilities
- Board
- Sustainability
- Staff Engagement
Committee Memberships
- Chair of the Remuneration Committee
- Audit and Risk Committee
- Nominations Committee
Head of Communications and Internal Operations
I am extremely proud to be part of the Helical team and to have worked on award-winning, best in class schemes throughout London. Helical applies excellence, integrity and sustainability to all aspects of the business and has a dynamic, experienced and close-knit team which I love being part of.